Meta Bid Multiplier Configurator

Bid multipliers enable advertisers to reduce the amount of audience segmentation required because it allows them to maintain a nuanced bidding strategy within a single ad set with one targeted audience.

Access the API documentation for further info

https://developers.facebook.com/docs/marketing-api/bidding-and-optimization/bid-multiplier/

Step 1 of 3

Step 1 - Picking Target Categories

In this step, please choose the different targeting options you want to set different bid multipliers for.

Ad Set ID

Targeting Category

Tip

Minimum value for a bid multiplier is 0.09 and maximum is 1.0.

Step 2 - Sending the Request

Choose your preferred method to update bid multipliers

Steps to Update Bid Multipliers via Graph API Explorer:

Open the Facebook Graph API Explorer
Enter the appropriate access token with ads management permissions
Your audience preferences are already entered in the request body.
Click "Submit" to update the bid multipliers

Access Token Requirements

Ensure you have the necessary permissions and a valid access token before making changes. You need to have the ads_management, ads_read, business_management permissions to update bid multipliers. Also make sure the ad accounts are associated with the system user that you are using to make the API call.

Step 3 - Checking Bid Adjustments

Verify your bid adjustments using cURL or Graph API Explorer

Please provide a valid ad set id before proceeding.

Steps to Check Bid Adjustments via Graph API Explorer:

Open the Facebook Graph API Explorer
Enter the appropriate access token with ads management permissions
Choose GET as the HTTP method
Enter your Ad Set ID in the request path
Add the query parameter fields=bid_adjustments
Click "Submit" to view the bid adjustments

Access Token Requirements

Ensure you have the necessary permissions and a valid access token before making requests. You need to have the ads_management, ads_read, business_management permissions to check bid adjustments.